With video being twice as likely to capture the attention of your audience than images, a high-quality video is an essential part of nearly any marketing strategy. Whether you’re new to video or a veteran in the industry, here are Olivine’s best tips for shooting great video.

Congrats — you’re going to be a star! Whether you are being interviewed for a case study or sharing your company’s story, it can be a nerve-wracking experience. At Olivine, our goal is to make you and your brand shine. Here’s what you can expect and how to show up as your best on film day.

Video marketing is essential if you want to keep up with the demands of the modern consumer. But the filmmaking process can feel foreign. Let’s look at how to get started and how much it costs.

Video production is full of technical jargon that can be hard to follow. From pre-production to post-production, from crew members to quotes you might hear on the set, here is a comprehensive guide of terms you might hear throughout the filmmaking process.

The Olivine team proudly partnered with Envoy to produce Envoy’s Vision for the Future of Work. From early creative ideation through post-production—I’m taking you behind the scenes to show you what it takes to bring a film to life.

What is one of the best marketing tools that keeps on giving days, months, and even years after you’ve completed it? A well-crafted customer story video.