Aruba Product Film

Aruba, a Hewlett Packard Enterprise company, is an industry leader in wired, wireless, and security networking solutions. They also are pioneering innovation in the digital workplace and IoT sector.

The need

The IoT and smart space team came to Olivine to create a hybrid brand and product film that would showcase the tech innovation happening at Aruba’s Santa Clara HQ. By tackling the unique intersection of physical design and workplace technology, Aruba wanted a film that could show their commitment to a “continually evolved 'future of work' vision.”

The strategy

The Olivine and Aruba teams worked closely to identify the key innovative features of the office that directly contributed to the “future of work” vision. Once those were established, along with site visits and strategy meetings, we delivered a creative treatment that blended cinematic filmmaking with product storytelling that took viewers into a day in the life “at the smart office.”